App Design: LIVE

Independent shopping app and loyalty card scheme for Portsmouth

This was an app and loyalty card scheme I designed  to encourage greater awareness for people shopping locally and independently within Portsmouth and Southsea. The app allows you to search for local businesses and gives you information of the different shopping locations. I included information about the importance of shopping independently and some of the forthcoming market dates. I extended the campaign through designing loyalty cards which act as an incentive to encourage people to keep shopping locally in order to get £5 off your 10th purchase. The colours used within the app and the logo were inspired by the City of Portsmouth and the star and crescent moon which symbolises the City.