Apple Music Live: Wizkid Campaign

  • Peju Ayanwale

To create that organic global buzz of Wizkid’s highly anticipated one night only show at Roundhouse that went live on Apple Music on Monday 14th November 2022. On the night of Wizkid's Apple Music Live performance, we hosted number of star studded guests such as Naomi Campbell, Little Simz, Skepta, WSTRN, Lashana Lynch & Sheila Atim. Additionally, we also threw after party for the show at The Standard for Wizkid and his guests. As part of the Wizkid x Apple Music live campaign, we did a podcast with I Said What I Said podcast and Irene to highlight the project. Lastly, to launch the Wizkid Apple live we hosted a Twitter spaces with @wizkidnews & @mimithemusicblogger. Guest speakers included some of Wiz’s favourite people Naomi Campbell, Leomie Anderson, Bizzle Osikoya, Flex God Daps and more.