ARCSEVEN

CHALLENGE ARCSEVEN'S 'why' was unclear and they were not standing out in their overcrowded corporate consultancy firm market. we were also tasked with updating the current stale and uninspiring identity with a focussed and playful visual language though the use of illustrations and supporting brand elements. CONCEPT Visual Keywords - Perspective, Theatrical, Directional ARCSEVEN is a brand that explores the notion of perspective by looking at the world through a new lens; a lens that draws on feelings of curiosity and intrigue; a lens that highlights opportunity and creativity; a lens that presents a welcoming world. SOLUTION A sophisticated and crafted serif is used as the logotype, supported by contrasting typography, using serif and sans-serif alongside one another. This will aid in ensuring that the brand’s information and education is as digestible as possible whilst maintaining a contemporary feel that helps bridge the gap between the human and the digital world.