Arsenal Brand Identity

  • Soraya Chumroo

Creation of a new identity communicating a brand that drives the success of the club. As part of a team of designers and creatives the visualisation of distinctive and powerful concepts were explored, the final solution demonstrated a degree of change, an idea based on nobility and a timeless expression of tradition.

Arsenal Brand Identity by Soraya Chumroo
Arsenal Brand Identity by Soraya Chumroo
Arsenal Brand Identity by Soraya Chumroo
Arsenal Brand Identity by Soraya Chumroo
Soraya Chumroo
Head of Design, Tate