• By GBH.
  • GBH (Gregory Bonner Hale) is a London-based design agency

Arsenal FC 2014 Kit Launch

PUMA and Arsenal FC kick-off a new era of partnership with the fans via the launch of a trilogy of playing kits - named 'Future' (cup), Forever (home) and Victorious (away) - for the 2014/15 football season. The product collection, launch event, advertising and social media efforts were built around, and united by, the club's own values, with a deep respect for its history to excite fans.

Following the 9 consecutive teaser films, a Thames river projection event was broadcast live to an online audience, totalling 141m, with more than 340m having since seen campaign content since launch.
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