Arsenal FC 2014 Kit Launch

PUMA and Arsenal FC kick-off a new era of partnership with the fans via the launch of a trilogy of playing kits - named 'Future' (cup), Forever (home) and Victorious (away) - for the 2014/15 football season. The product collection, launch event, advertising and social media efforts were built around, and united by, the club's own values, with a deep respect for its history to excite fans.

Following the 9 consecutive teaser films, a Thames river projection event was broadcast live to an online audience, totalling 141m, with more than 340m having since seen campaign content since launch.
Arsenal FC 2014 Kit Launch by GBH.
Arsenal FC 2014 Kit Launch by GBH.
Arsenal FC 2014 Kit Launch by GBH.
Arsenal FC 2014 Kit Launch by GBH.
Arsenal FC 2014 Kit Launch by GBH.
Arsenal FC 2014 Kit Launch by GBH.
Arsenal FC 2014 Kit Launch by GBH.
Arsenal FC 2014 Kit Launch by GBH.
Arsenal FC 2014 Kit Launch by GBH.
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GBH (Gregory Bonner Hale) is a London-based design agency