Asda Mobile Check-in video edit

  • Matt Jones

I was tasked with condensing a 90 second video down to a 30 second video. The task was made more difficult because we didn’t have the original edit. The video we did have, had various animations and text overlaying key parts of the video. I had to cut the video into parts using premiere pro, remove the voice over and choose a suitable melody to give it a bit more life. Once I had the video in a logical, chronological order, showing a woman ordering shopping and using our new mobile check-in service. I used After Effects to add text to explain the steps one must follow to use our new service.