ASOS Denim Challenge

We drew attention to ASOS' denim range with a tongue-in-cheek campaign.

The Brief: To draw attention to their extensive range of denim, online retailer ASOS asked us to create a digital campaign to live across their social media channels. Knowing ASOS's target audience respond to humour and straightforward information, our solution was 'Denim Challenge', a tongue-in-cheek campaign that solved customers' 'manly' problems using an ASOS product (and a lot of rule bending). Working with production/direction studio Lisbon, we created twelve short videos that were seeded every day for two weeks. Each video was a direct response to a challenge submitted to ASOS's social media channels during the campaign. Five of the twelve videos are shown below, the rest can be viewed on our Vimeo channel.

The Results: Over 2 million views across all videos and £1.28 million in sales revenue generated (post-click and post-impression).