An adaptable identity. Based on the limitless possibilities available on Depop, our identity was made up of an adaptable grid system that could flex across all physical and digital collateral, giving a framework to build from and disrupt over the three months.
Bringing the digital to life. One challenge of our space was that Depop is a digital company at heart. So playing on our references of arcades, we developed two interactive games that used guests phones as controllers and, once completed, linked directly to sellers on the Depop app.
‘Pop or Drop’ helps you find your dream Depop sellers through the products you like, and ‘Add to Bag’ gives you 30 seconds to catch as many falling items as you can, ending with a shopping list of sellers you caught product from.
For those that couldn’t make it to the store, we created a microsite to act as a central hub that houses the games, showcases the sellers, and displays the upcoming events.