assistant designer

I started my career with this company, and the key responsibility in this role was to design concepts and swatches with detailing using buyer theme boards and trend forecasting. Also, I researched on brand’s consumers, ideology and cost factors, and created a range of accessories for brands like All Saints, Lucky Brand, Debenhams, Marks And Spencer, House Of Fraser, Biba. For brands such as All saints - the range was created of women handbags with distressed leather, the look was worn out, yet finished. On the other hand for Biba the collection of swatches were bridal , hence includes ,delicate embroideries using beads and lace.