Atypical Partner

Atypical Partner, an inventive asset management firm, provides digital solutions to forward-thinking investors and houses a diverse range of brands. The goal was to create a visual language that reflected the company's innovative spirit and commitment to diversity. Collaborating with a diverse team of international creatives, we worked on various projects, including digital events, space design, websites, and social media campaigns. The unified visual language for Atypical Partner and its brands preserves cohesion while respecting the distinct uniqueness of each entity. This journey aimed to go beyond a simple rebrand, focusing on creating a brand experience aligned with Atypical Partner's mission. The result is a modern and dynamic brand that reflects the present and looks ahead to the future of asset management.