Bat Collective

  • Sophie Rautenbach

Project: Visual Identity Design Role: Creative Direction, Design Lead Agency: Phi.Studio Bat is an award winning creative partnership with studios in London and Paris; working in animation, illustration and live action to craft unique, immersive worlds full of compelling stories. Bat approached Phi.Studio to assess their market positioning and rebrand their visual identity. Whilst experts in telling other people’s brand stories, they struggled to communicate their own. Their new dynamic identity communicates authority and expertise as well as unbridled creativity, letting the work speak for itself with a monochromatic palette and creating long term flexibility with a minimalist typographic treatment. This carefully considered phased refresh is still in progress so check back soon for more.