Batelle

Lack of sleep for new parents is a serious and persistent problem. Founders of Batelle - Remote Sleep School, found an opportunity in optimizing and delivering all-in-one solution for parents struggling with putting their kids to sleep. We developed a minimal, boutique-look for Batelle brand, to win trust in higher-income target audience and to justify the price point for the personalised programme. Black and white palette helped with communicating clear differences between day and night in sleep programme. Floating look was applied to hyper-realistic iconography to communicate the lightness, relaxation and cloud-like feel. Mobile app, website, packaging, social media assets, investor presentations and brand collateral were also designed as part of the project. See more on Batelle’s website: https://batelle.com/