Beats by Dre - Rule the Commute

  • Raafaye Ali
  • Jael Umerah-Makelemi

Our insight was that people feel powerless on their commutes, as you can’t control the traffic, the delays, the weather, overcrowding, but you can control what you hear and how. We sought to communicate how Beats empower you and is what it takes to rule the commute. We made it so that Beats is the indisputable jewel of our campaign, the one thing you can’t commute without. Beats empowers you to take back control to rule your space. We captured this by using real people escaping through their music on the London underground. No matter where your journey takes you, Beats is your undisputed companion.