Bee Bikes

Bee Bikes is a bike hire scheme for Manchester, I took an icon of the City and built the brand around it, embedding the identity into Manchester and it's culture. Whilst celebrating Manchester, I also made a special effort to sell cycling, meaning people would want to hop on a Bee Bike, whether for their health, the environment, or for some sweet free Nectar Points. I had a lot of fun stretching the identity and language across a range of applications, even down to hexagon reflectors and tire tread. Bee adventurous, Bee more, Bee Manchester, Bee Bikes.