branding an actuary subsidiary – G.I Actuarial.
This project tested my application skills as I worked my way through mediums and materials applying the brand where I can. However, there had to be more than simply copy and pasting the brand all over the shop. I wanted the staff members of G.I Actuarial to feel like an important individual and essential cog in the business machine. To do this I introduced personalisation for staff members as well as a modern and fresh aesthetic.