Bloc

  • Susanna Foppoli

Naming, brand identity, website and packaging for Bloc, a Portuguese family run online cheese shop. The name is a play on “a block of cheese” as well as “around the block”, addressing Bloc's ambition of becoming everyone's go-to shop through home deliveries. The visual identity leads with a confident logotype and typographic system set in capital letters. Old style dutch banquet paintings celebrate an epicurean way of living whilst introducing an unexpected contrast reflecting Bloc's attitude and personality – respectful of tradition, yet modernly quirky and forward-thinking. A fresh colour palette sets an effortless and lighthearted tone. Playing with personification, witty copy lines extend a jovial invitation to the world of cheese, encouraging exploration and discovery. Designed with Sateen Panagiotopoulou

Bloc by Susanna Foppoli
Bloc by Susanna Foppoli
Bloc by Susanna Foppoli
Bloc by Susanna Foppoli
Bloc by Susanna Foppoli
Bloc by Susanna Foppoli
Bloc by Susanna Foppoli
Bloc by Susanna Foppoli
Bloc by Susanna Foppoli
Susanna Foppoli
Design & Creative Direction