I worked with gifting brand Bloom & Wild to create animated typography for their social-first campaign focussing on recipient reactions. The animations needed to compliment and interact with their footage, highlighting the intimacy of the moment, as well as a sense of surprise and delight.
I created animations that felt hand-written and personal - using a write-on effect to mirror the unwrapping or revealing of the gifts. Subtle use of masking, scaling and parallax between the various lines of copy created a sense of depth, while understated use of the Bloom & Wild colour palette made sure the animations felt in tune with the brand's premium positioning.
Client: Bloom & Wild
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Companies
Bloom & Wild
- Non Creative Industries