Book Launch

  • Sam Harrons

Curating a memorable book launch to celebrate the release of a Norwich city guide. Uniting local businesses, makers and brands. Problem - How do you do a host a memorable book launch that embodies the contents and ethos of the book itself? This was the brief I set myself. Solution - Venue was critical so we hired out a much-loved pub that holds a special place in the heart of Norwich’s indie business scene, The Birdcage. We invited restaurants and eateries that featured in the guide to each bring a signature canapé, resulting in an eclectic taste of Norwich for the guests to enjoy. This got people arriving early and free food always makes people happy! We asked a variety of local DJs and business owners to bring a few records and playback to back throughout the evening, encouraging the collaborative community vibes from start to finish. Results - The evening ran smoothly and was a big success, the guests had a good time, we sold copies of the guide, the food was devoured and we picked up lots of coverage online. People stayed and danced until closing time. We hosted a memorable book launch.

Book Launch by Sam Harrons
Book Launch by Sam Harrons
Book Launch by Sam Harrons
Book Launch by Sam Harrons
Book Launch by Sam Harrons
Book Launch by Sam Harrons
Sam Harrons
Creative