Brand Creation and Development

Founded and creatively directed D2C ecommerce luxury womenswear brand, offering 100% silk clothing and accessories, made in the UK. After eight years at Burberry, fuelled by a growing interest in marketing and brand strategy, I took the plunge to set up my own brand, Clara Chatto. Founding my own brand, I learnt first-hand how much passion and commitment goes into launching a company in a competitive market. As sole employee, the experience was hugely rewarding, giving me the opportunity to execute commercial and creative strategies and build successful relationships with customers, suppliers and press. I directed all aspects of product design, development, manufacturing, e-commerce, sales, marketing and PR. Clara Chatto successfully launched to UK market, achieving D2C sales, notable press coverage and interest from luxury retailers.