Braun - Design Language

The agency & Braun worked together to relaunch the brand with a vision that reflected the rich history of the iconic company. Using geometric graphical elements from six decades of innovation, we developed a ‘design vocabulary’ to elevate the brand above its rivals. This rework – which is being implemented globally – saw Braun awarded at Cannes for a Silver in the Industry Craft Lions for Art Direction, and 2 Bronze Design Lions in the Communication and Rebrand/Refresh of an Existing Brand categories.