#Break The Stigma

A campaign for the 2018/2019 D&AD 'The Case for Her' brief, aiming to tackle menstrual stigma. I created a collaborative campaign with a popular clothing brand, with the goal to normalise the monthly cycle, show girls there is nothing to be afraid of and they should instead be proud of their nature. The collaborative collections consists of limited edition t-shirts, phone cases and pins, designed to tackle some of the popular period taboos. A sum of the proceeds from the products sold will go towards free sanitary products for women unable to afford them.