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BREWDOG HELLO MY NAME IS VLADIMIR

  • Thomas Myers
  • Martin Farrar-Smith
  • Alex Myers
As part of a broader strategy to elevate the position of beer and amplify BrewDog's anti-establishment strategy, we created the world’s first protest beer, ‘Hello, My Name is Vladimir‘.

Satirising Russia’s anti-gay laws and openly declaring that it is ‘not for gays’, the beer was launched to coincide with the start of the Sochi Winter Olympics and support LGBT communities. Profits from the sale of the BrewDog beer went to international human rights charities combating the oppression of minorities.
BREWDOG HELLO MY NAME IS VLADIMIR by Manifest
BREWDOG HELLO MY NAME IS VLADIMIR by Manifest
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Thomas Myers
Content Editor
Martin Farrar-Smith
Chief Design Officer