As part of a broader strategy to elevate the position of beer and amplify BrewDog's anti-establishment strategy, we created the world’s first protest beer, ‘Hello, My Name is Vladimir‘.
Satirising Russia’s anti-gay laws and openly declaring that it is ‘not for gays’, the beer was launched to coincide with the start of the Sochi Winter Olympics and support LGBT communities. Profits from the sale of the BrewDog beer went to international human rights charities combating the oppression of minorities.