British Airways i360

  • Will Naish
  • Shannon Cassidy

The British Airways i360 Viewing Tower is a tourist attraction, rising more than 500 feet above the Brighton coast. We were commissioned to conceive, art direct and execute a wide-reaching advertising campaign to raise public awareness and appeal.

British Airways i360 by Will Naish
British Airways i360 by Will Naish

CAMPAIGN BRANDING

The i360 required branding that stood out as distinct from British Airways comms in order to increase awareness. While working within British Airways visual guidelines, we developed a logo and graphic property that would mark out our comms materials as distinct. The direction chosen for the logo was to make it illustrative, to aid in public awareness. The graphic property is based on a stereographic projection of the horizon, and evokes the feeling of space and movement.
British Airways i360 by Will Naish
British Airways i360 by Will Naish
British Airways i360 by Will Naish
British Airways i360 by Will Naish
British Airways i360 by Will Naish
British Airways i360 by Will Naish
British Airways i360 by Will Naish
British Airways i360 by Will Naish
British Airways i360 by Will Naish
Will Naish
Graphic designer
Shannon Cassidy
Photographer