British Standard Type

Exploring the Creative Potential of New Type Technologies. British Standard Type is a contemporary digital foundry who create, publish, and distribute bespoke retail and custom typefaces. Established to explore the creative potential of new type technologies, we provide institutions and individuals with enduring, effectively-crafted digital tools for typographic communication. British Standard creates custom typefaces for institutions and individuals. Driven by an understanding of the power of bespoke type as an ownable and valuable central asset—one that is carefully tailored to convey character, meaning and intent in accordance with the objectives and the demands of the intended context. Next to offering a custom type service, we publish a portfolio of retail typefaces, exploring concepts and themes that develop through ongoing research. The design of these typefaces is mindful of contemporary design methodologies, built on an understanding of typographic history and considerate of the requirements of a range of different applications. A store dedicated to retail typefaces will be launching soon.