BT Mobile

BT’s Consumer division supplies telephony, broadband and television subscription services in Great Britain to around 18 million customers. In March 2015 BT expanded its product portfolio by moving back into the consumer mobile market. SapientNitro, London were engaged to deliver the 3 phases of their e-commerce mobile proposition. Phase 1: SIM-only, Phase 2: Handset and plan, Phase 3: Family SIM.