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Oliver Furze will need to approve that you worked on “Bubba” before we add you as a collaborator.


Telus wanted to launch an offshoot brand to target a younger audience and required a full identity kit from top to bottom. They wanted a no nonsense approach with a fresh appeal and something to make them stand out from the other companies in a saturated market. After exploring various solutions I worked up a character and built the name and brand from that starting point.

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