Bubble - Book Some Time to Be You

Bubble’s app lets parents discover, book and pay for flexible childcare on-demand. More than 2 million hours of childcare have been requested on its platform since launch, with over 200,000 users joining predominantly via word of mouth. Creature London were tasked with helping bring Bubble to the mainstream market, developing a campaign that would celebrate and bring to life the company’s mission of helping parents ‘be all they need to be’. The out-of-home campaign: 'We’re more than how our kids see us’, playfully draws on the age-old reality for many parents: that once we become one, our other, original self can quickly become forgotten. Certainly, by our children, who struggle to comprehend that mum and dad have ambitions, passions and commitments that don’t involve them, and a life that existed long before they came along.