Budweiser

Background No American beer brand rivals the rich history and iconography of Budweiser. Since 1876, the brand has represented uncompromising commitment to quality, reflected through the craft and care that goes into brewing every beer. The brief Our task was to align the brand’s design with the brand’s spirit. Budweiser partnered with our NYC team to refresh their packaging and visual identity. The creative idea After an immersion in the Budweiser archives, then the team drew inspiration from the best parts of the 140 year design legacy. The idea was simple, sweat the details. Every element of the brand’s design language, including the simplified “Bowtie” logo, optimised packaging and two bespoke typefaces, were recrafted. The revitalised designs reflect a true commitment to craftsmanship.

Team Credits

Sean Thomas

Wayne Bilton

Project Tags

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Jones Knowles Ritchie
Creative Business
Sean Thomas
Executive Creative Director
Wayne Bilton
Freelance Visualiser