Budweiser

  • Nicole Jade
Budweiser by Vayner Media
In 2015, Budweiser uncovered a surprising piece of data: many millennials have never tried their beer. To teach a new generation of beer drinkers about the crisp, Beechwood-aged taste of Bud, we took to a bar in one of the hippest neighborhoods in Brooklyn and filled it with hidden cameras. We invited passers-by inside and poured pints of a special beer on tap. See how they reacted when they found out that beer was Budweiser.
Budweiser by Vayner Media
Budweiser by Vayner Media
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Nicole Jade
Marketer