• Nicole Jade
In 2015, Budweiser uncovered a surprising piece of data: many millennials have never tried their beer. To teach a new generation of beer drinkers about the crisp, Beechwood-aged taste of Bud, we took to a bar in one of the hippest neighborhoods in Brooklyn and filled it with hidden cameras. We invited passers-by inside and poured pints of a special beer on tap. See how they reacted when they found out that beer was Budweiser.