Every day, social media impacts the way women feel about their beauty and body image. Too often, that impact is negative. On Oscars night 2015, Dove launched #SpeakBeautiful in partnership with Twitter to change the way we talk about beauty on social media. We worked with Twitter to build custom tools to reduce the negative beauty conversation and increase the positive. The results? A 25% decrease in negative Tweets about beauty Oscars night compared to 2014 and ongoing momentum and real change!