Sour Patch Kids

  • Nicole Jade
To mark its debut on Snapchat, Sour Patch Kids partnered with social influencer Logan Paul and took to the streets of New York City to deliver five consecutive days of sour then sweet hijinks from their back and forth pranking. Stories featuring the newly-launched Blue Kid, had fans posting across all social channels – from Snapchat to Twitter, on Facebook, and Instagram – saying they couldn’t wait to see what would happen the next day.