Budweiser Ice Cold Index

People in the UK & Eire have always been fascinated by the weather but we wanted to take this interest to reach new heights by making people feel part of the opportunity - a participation platform called ‘The Budweiser Ice Cold Index’

The centrepiece of the integrated campaign was an innovative mobile app which utilised e-vouchering technology to match real Irish temperatures and weather conditions in order to offer discounts off a pint of Budweiser. Put simply - the hotter the day the less you pay
Budweiser Ice Cold Index by Tribal Worldwide London
Tribal Worldwide London logo
Creating brand experience ecosystems to help businesses grow
Tim Ostler
User Researcher
RB
Creative Director