Budweiser Ice Cold Index
People in the UK & Eire have always been fascinated by the weather but we wanted to take this interest to reach new heights by making people feel part of the opportunity - a participation platform called ‘The Budweiser Ice Cold Index’
The centrepiece of the integrated campaign was an innovative mobile app which utilised e-vouchering technology to match real Irish temperatures and weather conditions in order to offer discounts off a pint of Budweiser. Put simply - the hotter the day the less you pay