Build A Bear is an experience-led retailer founded in 1997 who pioneered an interactive process in which a stuffed animal of choice is assembled and customised during a store visit. It has over 400 stores across the US, Europe, Asia, Australia, Africa, Middle East & Mexico.
I worked with them on their global brand refresh including creating a new identity system with a new bear icon, a refreshed colour palette, custom illustrations, photography shoot and bespoke typeface. To create the typeface I worked closely with typographer Mitja Miklavcic.
