Let's go back to university days...
It was the first online communications campaign that we had to do on our own. The whole idea of it was to promote either the university in general or PR and Advertising course at Westminster. I chose to promote the course which I personally extremely enjoyed AND university together.
The idea of my project 'University of Westminster - Build Your Future' was to show what University of Westminster offers to its students and what value London as the city where the school is based would bring to 'you' if 'you' chose to study there.
The content was built online using social media channels, such as Facebook and Instagram (I was promoting it to Lithuanian students and those two platforms are the most popular ones amongst the target audience). Everyday I posted interesting facts about the university and the course, uploaded pictures of classes, motivated students and excellent teachers. My point was to show people the inside life of the university and portray it as the best possible option. At the end of the campaign I finally released my videos showing the university and its perks, as well as London and its attractions.
The project was a success not because my teachers said so but because I received quite a few emails from students asking about the course, university and all the challenges, difficulties and opportunities you face while studying in London and at this particular university. I am extremely proud of this project as it helped me to develop organizational, time management, communications and social media skills, as well as I was given an opportunity to inspire so many people to follow their dreams and come study to a foreign country.