Building a Brand - WANDER - University FMP

  • James Iredale

My Final Major Project at university revolved around the creation of a visual identity for a product concept. During this project I was able to explore the specific fields of interest that I am interested: combining the elements of animation and visual identity whilst implementing key principles user experience within my workflow. Final results published include: • Company introduction animation • Full set of brand identity guidelines with brand asset folder • High fidelity wireframes with a product prototype Check out the brand guidelines here: