Bulmers Colourena @ Multiple Festivals 2016

To raise awareness of Bulmers' 5 X flavoured ciders and the brands #LiveColourful campaign a custom built amphitheatre was activated at the follow festivals: Common People, Isle of Wight Festival and Bestival. Designed for festival goers to participate in everything from Hungry Hippos and Welly Wanging to Sumo Wrestling, all whilst being watched by their fellow festival friends who stood in the grandstands constructed from recycled pallet, and being jeered on by the comedy duo comperes. The competition mentality fueled by the Bulmers bar made the amphitheatre a must visit destination and each night finished off with an epic paint fight acting as the ultimate celebration of colour!