Caltex. It's a local thing.

Caltex New Zealand is locally owned and operated. Problem was, as a brand, they were perceived as an American corporate giant, out of touch with the average Kiwi. So, we rebranded them. Our integrated brand campaign launched with a series of animated TVCs, illustrating the genuine and unrestrained relationships Caltex staff have with the locals whom they've come to know inside out.