Carousel’s three-story building in the heart of Marylebone is an ever-changing, evolving space that will play host to a unique and varied rotation of chef residencies, pop-ups, and events. We developed a logotype that reflects this idea of an entity expanding and contracting over three flexible levels.
Three patterns have been generated using various elements from the initial word mark and photography is treated in a triptych style, further reinforcing the idea of the three-floor venue.