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Case Study Overhaul

  • Poppy Jamieson

To position Pepped as a high-performing retention and CRM agency, I revamped the entire case study library, ensuring each case study was optimised for lead generation, client acquisition, and agency advocacy. The goal was to showcase measurable impact, highlight Pepped’s expertise, and create compelling content that resonated with potential clients.

Case Study Overhaul by Poppy Jamieson

The Challenge

  • Unstructured and inconsistent case studies that didn’t effectively communicate the value Pepped delivered.
  • Lack of clear, results-driven storytelling, making it harder to convert case study readers into leads.
  • Missed opportunities for brand advocacy, as existing case studies weren’t being leveraged to showcase the agency’s success across social, email, and sales materials.

The Solution

  • Complete overhaul of case study structure, refining them into concise, compelling, and results-focused narratives that demonstrated Pepped’s expertise.
  • Introduced a standardised format using a Challenge → Solution → Results approach to clearly articulate impact.
  • Incorporated strong data storytelling, using key performance metrics to highlight tangible improvements in client retention, revenue growth, and engagement.
  • Optimised case studies for multi-channel use, ensuring they could be repurposed for website, sales materials, social media, and email marketing to increase visibility.

The Results

✔ 50% increase in case study engagement on the website within 3 months. ✔ Higher conversion rates from case study page visits to lead form submissions. ✔ Case studies became a core part of Pepped’s sales strategy, used in 80%+ of new client pitches. ✔ Improved agency credibility, with case studies driving inbound leads and social proof.

By transforming Pepped’s case study library into a lead-generating asset, I helped position the agency as a trusted, high-impact CRM & retention partner, ultimately contributing to new client acquisition and agency advocacy.
Report

Poppy Jamieson
Senior Partnerships & Growth Manager