The support behind women’s sport this summer is has really gained momentum thanks to all the continued work brands like the BBC have put in, to give The World Cup the platform and audience it deserves. But this cannot just be a fleeting effort or one just reserved for football. All athletes deserve to be recognised and no one world cup is more important than another. Being able to amplify Netball in a way no other broadcaster has before, has been a real privilege – I’m only sad the opportunity wasn’t there to do it 10 years ago!