Changing Perceptions

  • Zara Bosman

International Women's Day posters created for the sports charity Beyond The White Line in order to champion women in sport and raise awareness of the challenges they face during and beyond their career.

Here I addressed the double standard in sports of women being validated solely on their appearance, rather than their athleticism. To drive home the point I applied a tint to parts of the text for shock value as the viewer soon realises their misreading of the poster.