Chapter One event branding

Chapter One is a brand new empowering, self-care event that aims to teach, inspire and encourage women to lead the lives they aspire to. The event will bring together like-minded women and provide a supportive and powerful space so women can focus on elevating themselves. The event is aimed at women between the ages of 26-45 who are confident and aspirational but are looking for more; to step into themselves. They want to explore what’s possible, but might be in a rut, not happy with where they are and looking for a tribe of people to support them. The branding needed to appeal to driven go-getters, goal- orientated entrepreneurs, who understand the benefits of investing in an exclusive experience. The overall vibe is mature and luxurious, exuding a hint of mystery and spirituality.