Chatbot copy for Design Force

  • Vicki Chagger

On-demand design agency, Design Force, asked me to research and write a chatbot script for their website. With a California cool tone of voice, the aim was to drive customers to book a free demo to understand how the agency works. I named the bot Fredi Genocs, an anagram of Design Force, and implemented a multiple-choice response system, that would trigger the next message. This is a very small section of the copy, but this was a fantastic project to work on and a new area of copywriting for me.

"We needed someone to help us create our Chatbot script for our newly launched Design On Demand service. We had some specific elements in mind for this script, it needed to be California cool,  help promote our on-demand message, and help lead individuals to book a demo.  Vicki not having specifically worked on Chatbot scripts before quickly researched a variety of options,  developed exactly what we needed and delivered the script one day ahead of schedule."

Ciarán Brett - Managing Director at Design Force

Project Tags


  • D

    Design Force

    • Vicki Chagger logo

      Vicki Chagger

      • Marketing & PR