CHELSEA WATERFRONT | Branding | Art Direction + Design

Chelsea Waterfront is a world class development set in the heart of one of the capital's most historic and sought after areas. Part of this is the iconic Metropolitan Building, which is being converted and refurbished into 193 luxury private apartments. I was tasked to develop a brand for the building, inspired by Lot's Road Powerstation's architecture. The brand is to be rolled out over print, social media, web and signage.