Chevening is the UK government’s international awards scheme funded by the Foreign and Commonwealth Office.
This complete brand and identity overhaul required some serious research into how three distinct groups of stakeholders viewed Chevening. We met with, interviewed and analysed responses from Chevening staff, Foreign Office and High Commission staff around the world and from current and past Chevening students.
Armed with our findings we created a fresh new look re-working the Chevening logotype and it’s relationship with the crest, updated their tone of voice, typography, photography and created toolkits and style guides to help them keep everything in order.
"Webb & Webb had experience working with similar clients to us, so they
understood the issues that are peculiar to the type of work we do. Their
creativity, flexibility, and affability enabled us to turn around an extensive
brand and website refresh, which has been positively received by stakeholders." David Osei Communications Manager, Chevening Secretariat