Office for Students branding

The Office for Students (OfS) is the new government-approved regulatory and competition authority for the higher education sector in England. With £3.6 billion in funding to allocate and two million students to oversee, a clear and consistent visual communication strategy was required across all platforms.
We developed a flexible system of imagery and overlaid graphics, strong enough to stand on their own in a simple report or integrate to create a more dynamic approach for documents presented to government and the media. We also developed an entirely new iconography that helped bring the identity to life, advised on branding across all digital platforms, developed a photography framework and produced templates for all communication touch-points.