Choose Love — Help Refugees
For the last two years (on Black Friday) Glimpse and Help Refugees have opened the doors to Choose Love - the world's first store to sell real products for refugees. From blankets to baby grows, every purchase goes towards a similar item for someone who truly needs it. To date, this campaign has featured two pop-up stores London, one in New York and an internationally accessible online store.
https://choose.love
“For thousands of refugees this winter, these basic human needs are completely out of reach. This shop is all about one simple idea: that we should all choose love this Christmas and help those in need.” — Josie Naughton, CEO Help Refugees.
My primary in the role in this ongoing campaign is leading design and development of the online store for the campaign, which drives a huge volume of sales. The online store design was exhibited at the Design Museum as one of the Designs of the Year in 2018.
During the 2018/19 campaign, Banksy donated his ‘Dream Boat’ piece for a raffle, raising additional funds and awareness
Since 2017 this concept has raised over £2.5m for refugees around the world. This entirely volunteer run campaign, featured in global TV, print and online press
Companies
Choose Love
- Charity
Glimpse
- Social Enterprise