Choose the Better Path / Campaign Concepts

Because students live under tremendous pressure to perform and justify their loans, it’s tempting to hit the books non-stop. However, the wise student knows that all successful living is a question of balance. An active body stimulates an active mind, bringing all aspects of our consciousness into harmony. With well-being currently very front of mind in our culture, this tongue-in-cheek approach argues for balanced living in a playful way, using guru figures who have chosen the ‘wise path’ of Better Student Membership. Reaching out to students allows us to weave in a little intellectual soul food, too, with wise messages that this audience will appreciate.