Cisco Live.
Cisco Live is the premier network technology brand’s primary customer education and loyalty event. Every year, some 20,000 Cisco enthusiasts gather to get the latest and Cisco’s strategic direction from senior executives and to dig deeply into Cisco technology at some of the over 700 technical education sessions offered during an action-packed week.
CHALLENGE
Inspire, engage and educate the attendees – transform them into a community of brand evangelists.
SOLUTION
Creating memories. The strategic approach and planning ensured the design foundation was crafted to create
moments at the right time. The event was filled with a sense of discovery.
The unexpected districts, fluid layouts and themed neighbourhoods brought delegates a sense of surprise and delight.
RESULT
The discovery aspect and way of exploration for delegates provided them with a more personal, almost gallery-like interaction and experience. This was unheard of in past events due to the sheer scale and a huge volume of content needed to be filled.
ART INSTALLATION
The ‘think installation’ was a conceptual spatial installation that aimed to generate discussions with the visitors at the event. It was strategically positioned at key areas that encouraged people to either engage or simply recharge.
LARGE SCALE STRUCTURES
Intricate and large scale art installations (that also created a functional habitat) provided an effective way of attracting the attention of passing delegates.
The compelling installations and sculptures were shared on social media - generating front-page news around Cisco 2018.
