Cisco Live EMEA 2019

  • Carlo Pastormerlo
  • Alessandra Tommasin

Cisco Live is the premier network technology brand’s primary customer education and loyalty event. Every year, some 20,000 Cisco enthusiasts gather to get the latest and Cisco’s strategic direction from senior executives, and to dig deeply into Cisco technology at some of the over 700 technical education sessions offered during an action-packed week. To make the most of these worldwide activations, our strategy and planning team put their heads together with Cisco to refine program goals as Cisco launched a major global marketing initiative driven by the “Internet of Everything” opportunity. The results? Record-breaking attendee registration, product familiarity, brand preference, and satisfaction with the Cisco Live experience. Dubbed by attendees as “space camp for adults..” and the “best education possible for the cost,” our strategic vision behind Cisco Live brought Cisco’s latest products through five days of training, demonstrations, keynotes, 40,000 cups of coffee, and an awesome Customer Appreciation Event on the final night of the event.